search engine optimisation

Search Engine optimisation

Let us help you rank #1 on Google with our proven custom SEO strategies

If you’ve landed here, you’re probably searching for ways to drive more traffic to your website and grow your business. You’re in the right place! I practice what I preach when it comes to SEO, and this page is proof of that. 

By focusing on the key ranking factors that matter most, I’ve been able to achieve outstanding results on Google, both for my own business and for my clients. With my month-to-month search engine optimisation (SEO) strategy, I can help your business climb the rankings and attract more customers, just as I’ve done for myself.

Anthony Graydon Profile

Let’s Talk SEO—Without the Hype

Hey there, I’m Anthony—creator of Freelance Website Design UK.
I specialise in crafting stunning websites, powerful SEO strategies, and creative services tailored to small and medium-sized businesses across the UK. Whether you’re looking to boost your local presence or expand nationwide, I’ve got you covered.

Now, imagine this: your business ranking 1st on Google. Sounds like a dream, right? With a trusted SEO expert in your corner (that’s me!), you can focus on what really matters in your business, while I handle the hard work of boosting your search engine rankings, driving more leads, and increasing inquiries.

SEO has become a bit of a buzzword, hasn’t it? You’ve probably heard it from self-proclaimed ‘entrepreneurs,’ ‘gurus,’ and ‘digital marketing experts.’ But let’s be honest—many of them are just throwing around fancy terms without delivering real value. That’s not me. I’ve been providing top-quality SEO since 2013, and I use every opportunity to educate my clients, shedding light on what genuine, results-driven SEO looks like.

When you work with me, you’ll push the boundaries of your business’s potential. My team and I work tirelessly behind the scenes to drive the traffic you deserve. With years of experience and a knack for reverse-engineering success, we can get your website on the first page of Google—consistently. And don’t worry, every SEO strategy we create is tailored to your unique business and industry, ensuring you get results that make sense for you.

But hey, don’t just take my word for it—the results speak for themselves. Over the years, my SEO strategies have generated leads and real growth for my clients. What sets me apart? I’m not some faceless agency. I’m a real person, working every day alongside my team with one mission in mind—helping your business grow. We’re always up-to-date on Google’s ever-evolving algorithm, and we’re passionate about using that insight to drive your success.

Here’s the truth: a lot of SEO companies in Sunderland and across the UK thrive on the fact that SEO can be confusing. They hide behind big words and empty promises, selling you a future based on magic tricks. Not me. I’m all about a clean, ethical, white-hat SEO strategy that generates not just leads, but quality leads for your business. No outsourcing. No shortcuts. Just real, measurable results

Why Underquoting SEO Services Can Hurt Your ROI

Underquoting an SEO client is a surefire way to sabotage your return on investment. SEO isn’t a one-time effort; it’s an ongoing competition, a race to not just reach the top of search engine rankings but to stay there—and guide the direction of those following behind you. Now, if there are already many ahead of you, it’s critical to understand just how fast you need to move to overtake them. If you maintain the same pace, you’ll never catch up. That’s where your investment in SEO becomes crucial—your budget determines your speed and how quickly you can improve your rankings.

Want to outrun the competition? Invest more. Just like a personal trainer, the more time and resources you put in, the greater your progress will be. Think about it: if you’re investing £200 a month while your competitors are pouring in £500, how can you expect to surpass them? You simply can’t. To guarantee results, you need to match or exceed their speed.

By investing £500 a month in SEO, you can unlock numerous revenue streams, strategically positioning yourself at the top of Google. With active leads flowing in, you could see an additional £1000–£5000 in revenue, making your SEO investment one of the best decisions for your business.

ON-PAGE SEO JUMPSTART
MONTHLY SEO PACKAGES

Just some of the 1st page keyword rankings we've achieved for customers

SEARCH ENGINE OPTIMISATION PRICING & PACKAGES

BRONZE

£300/month
  • 1000+ Monthly Searches
  • 5 Keyword Monthly Campaign
  • 5 Pages of SEO Copywriting
  • Competitor Research
  • Keyword Research
  • Website Healthchecks
  • Directory Citations
  • Link Building
  • Local & Niche: Link Building
  • Blog & News Management
  • Reputation Management
  • Website Speed Optimisation
  • Solid Website Security

SILVER

£600/month
  • 5000+ Monthly Searches
  • 10 Keyword Monthly Campaign
  • 10 Pages of SEO Copywriting
  • Competitor Research
  • Keyword Research
  • Website Healthchecks
  • Directory Citations
  • Link Building
  • Local & Niche: Link Building
  • Blog & News Management
  • Reputation Management
  • Website Speed Optimisation
  • Solid Website Security

GOLD

£800/month
  • 20,000+ Monthly Searches
  • 10 Keyword Monthly Campaign
  • 10 Pages of SEO Copywriting
  • Competitor Research
  • Keyword Research
  • Website Healthchecks
  • Directory Citations
  • Link Building
  • Local & Niche: Link Building
  • Blog & News Management
  • Reputation Management
  • Website Speed Optimisation
  • Solid Website Security
FREQUENTLY ASKED QUESTIONS

Here are some of our most frequently answered Search Engine Optmisation questions and answers.

As you may know, SEO stands for Search Engine Optimisation. But what does that mean? And what does search engine optimization entail? In short, SEO is focused upon acquiring website traffic and high search result rankings organically. By organic, we mean without paying for web traffic via pay-per-click ads, among other methods. Within SEO, there’s a wide variety of strategies to accomplish the aforementioned goals—some of which are more effective than others. This could be anything from developing website content around keywords related to your industry to maintaining a strong presence across multiple social media platforms. SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.

To answer this question I  need to know more information about your business. We can tell you one thing though, from decade of experience analysing hundreds of SEO campaigns, the biggest reason why most campaigns fail (possibly yours in the past too), is that the company fails to properly assess the amount of work required to get you a great result and ROI.

To answer this question depends greatly on where you are today, what SEO has been done before, and what your competition levels are like.

As a general rule of thumb, most websites on page 2 can be brought to the first page inside 3 months. As for a brand new website, you’re looking closer to 6+ months to get good first page rankings on competitive keywords.

During that time your leads and traffic will increase gradually and regularliy, but the big wins are once you hit the top half of the first page.

Generally more than you could ever imagine. We’ve had clients grow their online sales by 1000% in 16-months, which represented an ROI of over 20X. However, the true value in SEO is that the traffic and leads you acquire last for a very long time.

For example – My SEO team did the calculations for  Apex Roofing Solution in Sunderland, from a 12-month custom SEO campaign could receive over 25X their money back in profit over the 12-months after their campaign is completed. Yet in the following 12-months, when they aren’t spending on SEO, their ROI jumps as high as 50X!

 will get you to the best possible position for your market, and flood your business with new organic traffic. From our 11+ years of SEO experience, it’s better to focus on ranking your business for the right keywords than just chasing #1’s. If #1 is possible for the right terms, then we’ll give it everything to get you there.

SEO is much like going to the gym. After working out for 12-months straight, you’re going to be in great shape, and even if you stop for 3-months, you’re going to maintain a pretty good physique. However over time your results will drop off, and you’ll need a tune up.

The same is true for your SEO. Everything we do is permanent & long term, however with time your competition may work and out-rank you. If this happens after your campaign ends, simply give our SEO team a call and we will walk you through how we fix it.

If SEO hasn’t worked then one of four things has occurred:

  1. You’ve been ripped off by a scammer – Sadly there are a lot in this SEO industry, and if this has happened to you, we’re truly sorry – stopping these people is the reason our team is so passionate about Search Engine Optimization.
  2. You were working with a website designer, developer, or marketing agency –  SEO is a lot like brain surgery. It’s a very detailed, specific skillset that very few people truly possess. A lot of website design, marketing, or graphic design companies offer ‘SEO’ as a service, however they are not experienced in the craft. They are good at many things, but you don’t want your logo designer doing your SEO.
  3. Your SEO company didn’t know what they were doing – This is much more common than you would think. You see, lots of people start ‘SEO’ companies after watching a few YouTube videos, or buying a $4 e-Book. They think that they can learn along the way, and sadly, they convince many business owners that they know what they are doing when they truly have no clue. SEO, is a skill set that takes decades to master and hiring a newbie disguised as a guru will leave you disappointed in your rankings.
  4. Your company didn’t do enough to beat tough competition – If you paid $100, or even $500/month for SEO in the past, then chances are your campaign wasn’t aggressive enough, or have enough effort and resources required to beat out tough competition. As the saying goes, “If you think a professional is expensive, wait until you work with an amateur”.

Our SEO specialists can generally pinpoint with sniper like precision why your past campaign hasn’t worked in minutes. Our SEO team can look at all of your website statistics and compare them directly with your competitors.  Let us show you why your SEO efforts in the past haven’t worked.

No. I believe that if a company needs to lock you in with a long term contract, they aren’t confident in their abilities to delivery quality, effective work that will keep you happy with the results on a monthly basis.

  1. Contact me for a free consultation.
    1. We’ll have a quick chat (over the phone or in-person), discuss your SEO investment & our team will send you over a quick questionaire. This generally takes about 15-minutes to fill out, and once it’s done, our SEO specialists will take over and will handle every aspect of your SEO, so you can return to running your business.
     

No, I  don’t but we are happy to provide my expertise and educate you on the benefits of organic traffic through SEO.

You’ll receive a ranking report outlining your websites progress in the Google SERP results every month. This provides you with certainty in the early months that although you might not be seeing more phone calls yet, that you are indeed growing forward every single week, and that we will get you to the end result that you want and need.

 

Know that no one can guarantee you to rank #1 on Google.

While many SEO companies guarantee a number-one ranking, Google ultimately makes that decision, and no SEO company has a special relationship with Google. Again, the relationship between a guarantee for top rankings and shady SEO companies is strong enough that Google recommends running away.

My guarantee is that nobody will work harder to get you the rankings you deserve than my SEO team

While SEO isn’t dead, over the years, elements of it have either died or evolved into something totally new. As a result, outdated SEO tactics can now actively kill your rankings on Google.