principles of web design
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The 7 Core Principles of Effective Web Design

Designing a website isn’t just about making things look pretty. For North East businesses and entrepreneurs across the UK, it’s often about striking a balance between aesthetics, functionality, and a sense of trust that makes visitors feel right at home. The moment someone lands on your homepage, they’ll form an impression about who you are…

A computer monitor with a keyboard and mouse on top, illustrating the differences between UX and UI design concepts.
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UX vs UI: Understanding the Differences and Why They Matter for Your Website

When it comes to website design, the terms UX (User Experience) and UI (User Interface) get thrown around a lot. Some people use them interchangeably, but they’re not the same thing. If you’re running an online business, understanding the difference between UX and UI isn’t just about industry jargon—it’s about ensuring your website works for…